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NymbleUp: International Growth SaaS SEO & AI Overview Case Study

Portfolio - Samsara Cancer Care

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GMB Local Ranking Movement

Targeted oral cancer-related keywords in Nagpur, tracked over the engagement

Unranked

Before

#1

After

✓ Ranked 1st position for the keyword "oral cancer specialist in Nagpur"

✓ Ranked 1st position for the keyword "best oral cancer surgeon in Nagpur"

✓ Generated consistent patient inquiries and inbound calls through GMB

Overview

NymbleUp is an AI-powered SaaS platform focused on workforce optimization, retail operations, QSR management, task automation, and AI video analytics.
When the project started, the website had almost no international organic visibility, low keyword rankings, and limited non-branded traffic. The objective was to build scalable organic growth through SEO, topical authority, and search intent optimization across multiple global SaaS categories.
I helped NymbleUp establish a strong international SERP presence and secure rankings across highly competitive commercial SaaS keywords — including visibility inside Google AI Overviews.

SEO Strategy & Audit

The Challenge

NymbleUp faced several SEO and visibility issues limiting their growth across international markets:

• Minimal organic traffic

• Weak international keyword presence

• No strong topical authority

• Limited commercial SERP visibility

• Low non-branded search acquisition

• Highly competitive SaaS landscape

• No visibility in AI-generated SERP features

Objective: The brand needed a scalable SEO framework capable of ranking across multiple industries and software categories internationally.

The Approach

SEO Strategy Implemented

Technical, international, content, and AI-search optimization worked together as one system rather than four separate workstreams.

Published regular posts, reviews, and Q&A updates

International SEO Strategy

Technical SEO

SERP & AI Optimization

Content & Topical Authority

Created optimized landing pages and SEO content around:

QSR workforce optimization
Retail task management
Grocery & supermarket scheduling
Fashion retail software
AI video analytics
Retail operations software
Hospitality AI solutions

The Impact

Organic Growth Results

Measured across both Google Search Console and Google Analytics.

International SEO Strategy

Google Search Console

The Proof

International Keyword Rankings Achieved

Successfully ranked NymbleUp across highly competitive international SaaS and AI software queries.

Retail & Task Management Rankings

QSR & Workforce Management Rankings

Fashion & Retail Operations Rankings

Fashion & Retail Operations Rankings

Supermarket & Grocery Scheduling Rankings

The Breakthrough

Google AI Overview Visibility

A major achievement of the campaign was securing visibility inside Google AI Overviews for multiple commercial search queries.

NymbleUp appeared alongside major international SaaS competitors within:

This significantly increased brand authority and non-branded discovery.

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