Ratnaafin Capital Private Limited EO & Organic Growth Case Study
Portfolio - Samsara Cancer Care
GMB Local Ranking Movement
Targeted oral cancer-related keywords in Nagpur, tracked over the engagement
Overview
Ratnaafin Capital Private Limited is an RBI-registered NBFC focused on business loans, machinery finance, MSME lending, and solar financing solutions. The objective was to increase organic visibility, strengthen topical authority, improve EEAT signals, and achieve visibility across both traditional Google Search and AI-powered search experiences.
SEO Strategy & Audit
The Challenge
The project faced multiple growth limitations initially, competing in a crowded and highly regulated finance landscape:
The Impact
Organic Growth Results
Measured across both Google Search Console and Google Analytics.
Google Analytics Growth
205K+
Total sessions
144K+
Organic search sessions
125K+
Engaged sessions
₹35L+
attributed revenue from tracked channels
Google Search Console Performance
12M+
impressions
138K+
Organic Clicks
7.7
Average position
Strong upward organic growth trend across finance-related queries
The Approach
SEO Strategy Executed
EEAT Optimization
Strengthened trust and expertise signals through:
- Educational finance content
- RBI-related contextual content
- MSME-focused resources
- Consumer finance awareness articles
- High-quality long-form guides
Technical SEO
- Crawl optimization
- Indexation fixes
- Site architecture improvements
- Internal linking optimization
- Structured content hierarchy
- Breadcrumb optimization
Content & Topical Authority Strategy
Built strong topical authority around:
- Business loans
- Machinery finance
- MSME funding
- Solar financing
- Loan eligibility
- Loan documentation
- Financial awareness & scam prevention
- MSME education content
The Proof
High-Intent Keyword Rankings
Business Loan Keywords
- “business loan apply online”
- “apply for business loan online”
- “business loan online 2025”
Machinery & MSME Finance
- “machinery loan for MSME”
- “documents required for machinery loan”
- “how to apply for machinery loan”
- “machinery finance company in India”
- “business machinery loans”
MSME Awareness Keywords
- “MSME Day 2025”
- MSME growth and awareness searches
Consumer Awareness & Trust Keywords
- “fake loan app harassment complaint”
- “how to avoid fake loan apps”
- “common reasons for loan rejection”
Solar Finance Keywords
- “solar financing”
- “solar loans for small businesses”
- “rooftop solar loan”
- “solar panel loan”
- “commercial solar loan”
The Breakthrough
AI Search & Google AI Overview Visibility
- Brand discoverability
- AI-driven search visibility
- Entity authority
- EEAT signals in finance niche
- Machinery loans
- Solar financing
- Loan application guides
- Fake loan app awareness
- MSME education content
- Google AI Overviews
- AI-generated recommendation cards
- AI search side panels
- Conversational finance search experiences
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