NymbleUp: International Growth SaaS SEO & AI Overview Case Study

Portfolio - Samsara Cancer Care

  1. Home
  2. »
  3. Portfolio
See the Results
View Full Portfolio

GMB Local Ranking Movement

Targeted oral cancer-related keywords in Nagpur, tracked over the engagement

Unranked
Before
#1
After
✓ Ranked 1st position for the keyword "oral cancer specialist in Nagpur"
✓ Ranked 1st position for the keyword "best oral cancer surgeon in Nagpur"
✓ Generated consistent patient inquiries and inbound calls through GMB

Overview

NymbleUp is an AI-powered SaaS platform focused on workforce optimization, retail operations, QSR management, task automation, and AI video analytics.
When the project started, the website had almost no international organic visibility, low keyword rankings, and limited non-branded traffic. The objective was to build scalable organic growth through SEO, topical authority, and search intent optimization across multiple global SaaS categories.
I helped NymbleUp establish a strong international SERP presence and secure rankings across highly competitive commercial SaaS keywords — including visibility inside Google AI Overviews.

SEO Strategy & Audit

The Challenge

NymbleUp faced several SEO and visibility issues limiting their growth across international markets:

• Minimal organic traffic
• Weak international keyword presence
• No strong topical authority
• Limited commercial SERP visibility
• Low non-branded search acquisition
• Highly competitive SaaS landscape
• No visibility in AI-generated SERP features
Objective: The brand needed a scalable SEO framework capable of ranking across multiple industries and software categories internationally.

The Approach

SEO Strategy Implemented

Technical, international, content, and AI-search optimization worked together as one system rather than four separate workstreams.

Published regular posts, reviews, and Q&A updates

International SEO Strategy

  • Targeted global commercial SaaS keywords
  • Built industry-specific landing pages
  • Optimized pages for search intent
  • Developed scalable keyword clusters

Technical SEO

  • Improved crawlability and indexation
  • Optimized website architecture
  • Strengthened internal linking structure
  • Enhanced on-page SEO signals
  • Improved content discoverability

SERP & AI Optimization

  • Optimized content for Google AI Overviews
  • Improved metadata and CTR
  • Structured content for semantic relevance
  • Increased visibility across People Also Ask and AI-generated search experiences

Content & Topical Authority

Created optimized landing pages and SEO content around:

  • QSR workforce optimization
  • Retail task management
  • Grocery & supermarket scheduling
  • Fashion retail software
  • AI video analytics
  • Retail operations software
  • Hospitality AI solutions

The Impact

Organic Growth Results

Measured across both Google Search Console and Google Analytics.

International SEO Strategy

16.8K+

Total Sessions

7.3K+

Organic Search Sessions

  • Organic Search became a top acquisition channel
  • Significant improvement in engagement quality

Google Search Console

195K+

impressions

8.74K

Organic Clicks

4.5%

CTR

14.8

Average SERP Position

The Proof

International Keyword Rankings Achieved

Successfully ranked NymbleUp across highly competitive international SaaS and AI software queries.

Retail & Task Management Rankings

  • Retail task management software
  • Best retail task management software
  • Task management software for retail industry

QSR & Workforce Management Rankings

  • QSR workforce optimization software
  • QSR software solution
  • QSR software
  • Restaurant video analytics solutions
  • QSR video analytics solutions

Fashion & Retail Operations Rankings

  • AI video analytics for hotel
  • AI video analytics for hospitality

Fashion & Retail Operations Rankings

  • Fashion retail software
  • Retail video analytics software

Supermarket & Grocery Scheduling Rankings

  • Supermarket scheduling software
  • Supermarkets staff scheduling software
  • Supermarkets rostering software
  • Grocery store scheduling software
  • Supermarket employee scheduling software

The Breakthrough

Google AI Overview Visibility

A major achievement of the campaign was securing visibility inside Google AI Overviews for multiple commercial search queries.

NymbleUp appeared alongside major international SaaS competitors within:

  • AI-generated search summaries
  • Commercial software recommendations
  • Industry comparison queries
  • Workforce management searches
  • Retail operations software searches
This significantly increased brand authority and non-branded discovery.
Browser Mockup Section
upthrivedm.com
Screenshot 1
Screenshot 2
Screenshot 3
Screenshot 4
Screenshot 5
Screenshot 6
Screenshot 7
Screenshot 8
Screenshot 9
Screenshot 10
Screenshot 11
Screenshot 12
Screenshot 13
Swipe to explore

Related Portfolio

Talk to our experts

Our team looks forward to hearing from you and these details will help us to get back

Schedule a Call

Contact Number

+91 75065 56111

Our Work Email

contact@upthrivedm.com