The Baxsaa Co SEO & SERP Growth Case Study

Helped The Baxsaa Co improve organic visibility and search engine rankings for highly competitive premium packaging and custom box manufacturing keywords across India.

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GMB Local Ranking Movement

Targeted oral cancer-related keywords in Nagpur, tracked over the engagement

Unranked
Before
#1
After
✓ Ranked 1st position for the keyword "oral cancer specialist in Nagpur"
✓ Ranked 1st position for the keyword "best oral cancer surgeon in Nagpur"
✓ Generated consistent patient inquiries and inbound calls through GMB

Project Overview

The Baxsaa Co is a premium customized packaging solutions company specializing in:

  • Luxury Packaging Boxes
  • Custom Packaging Solutions
  • Alcohol & Liquor Packaging Boxes
  • Food Packaging Premium Boxes
  • Clothing Packaging Boxes
  • Premium Brand Packaging
  • Rigid Box Manufacturing
  • High-End Packaging Design

The objective was to increase organic visibility, improve SERP rankings, and establish a strong search presence for commercial packaging-related keywords.

The Approach

SEO & SERP Achievements

Ranked for High-Intent Packaging Keywords

Successfully improved rankings for competitive search terms including:
  • “luxury clothing packaging boxes”
  • “alcohol box packaging”
  • “food packaging premium box”
  • “custom packaging boxes”
  • “premium packaging boxes”
  • “luxury packaging solutions”

The website achieved visibility across:

  • Google organic search
  • Image search results
  • Commercial product-based SERPs
  • Industry-specific packaging searches

SEO Strategy & Audit

The Challenge

The project faced multiple growth limitations initially, competing in a crowded and highly regulated finance landscape:

• Low organic visibility in competitive finance SERPs
• Limited non-branded keyword rankings
• High competition from established financial brands
• Weak content authority in lending and finance categories
• Low CTR despite search impressions
• Need for scalable organic acquisition
Regulatory Context: As an RBI-registered NBFC, the website also required strong trust signals, content accuracy, and authority optimization to compete effectively.

The Impact

Organic SEO & AI Search Achievements

Google Analytics Growth

205K+

Total sessions

144K+

Organic search sessions

125K+

Engaged sessions

₹35L+

attributed revenue from tracked channels

Google AI Overview Visibility

Successfully achieved inclusion inside:

12M+

impressions

138K+

Organic Clicks

7.7

Average position

Strong upward organic growth trend across finance-related queries

The Proof

Organic Growth Performance

Google Analytics Performance

Generated strong acquisition growth through:
  • Organic Search traffic
  • Direct brand traffic
  • Referral visibility
  • Cross-network visibility
  • Search-driven engagement improvements

Organic search became one of the strongest acquisition channels with:

  • High engagement rates
  • Better session quality
  • Increased search visibility
  • Improved keyword discovery

Search Console Growth

Achieved significant organic visibility growth:
  • 11.1K+ total clicks
  • 606K+ impressions
  • Improved keyword reach across packaging-related searches
  • Consistent organic traffic growth through SEO optimization

The Proof

SEO Strategy Executed

Commercial Keyword Strategy

Focused on:
  • Product-intent packaging keywords
  • Industry-specific search terms
  • Commercial buying keywords
  • High-conversion packaging queries

Technical SEO Optimization

  • Website structure optimization
  • Crawlability improvements
  • Indexing optimization
  • Search-friendly architecture
  • Performance optimization

On-Page SEO Improvements

  • Metadata optimization
  • Internal linking enhancements
  • Product page optimization
  • Commercial intent targeting
  • Search snippet improvements

Content & SERP Optimization

Optimized pages for:
  • Packaging solution searches
  • Luxury packaging intent
  • Product-based SEO
  • Commercial search visibility
  • Image search discoverability
Through a focused SEO and SERP optimization strategy, The Baxsaa Co achieved substantial organic growth, improved keyword rankings, and stronger visibility across highly competitive premium packaging searches, helping the brand generate more search-driven business opportunities and establish authority within the custom packaging industry.
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